You probably have heard this: Optimization can increase your website leads. Although, you will be surprised that there are marketers out there who want to render digital marketing services but don’t attempt to rank their websites. That sounds a bit off, right? Unfortunately, we see partner agencies with websites that don’t get to accomplish a website’s primary purpose- generating leads. And business growth is out of the question without generating sales leads.
While one can rely on lead generation tools to gain prospects, your website must be the starting point for attracting new leads. But we might ask ourselves: What about lead generation and website development that captures SEO leads? There are different ways to generate leads and sales conversion using your website. In this post, we will tackle the main reason why your website is built and how to maximize its potential in converting leads into clients.
Why is lead conversion necessary?
The value or purpose of lead conversion is to provide fuel for your sales. One’s ability to convert web visitors to leads, otherwise known as lead generation, impacts your sales and, ultimately, your bottom line. Moreover, leads are the lifeblood of sales, whether offline or online, and your digital marketing efforts are your best and most efficient means to lead generation. As such, here are some ways for your website to keep converting leads to paying customers:
1. A quality and well-designed website
Having this is almost as basic as fully optimizing your website. Your med spa business can have a stunning and attractive website, but without it’s properly optimized, your prospective clients will not discover it. In the same way, even if potential sales leads may locate your website even if it’s poorly designed, it will not elevate your conversion rate since your target audience won’t care to stay on your website long enough to get converted.
And did you say you don’t know anything about website design? Don’t worry about it since not everyone starts as a web design expert, and you don’t have to have an initial background in website design and development either. Various web design services can help you out nowadays. But if you have the knowledge and have been in the industry for quite some time now, you might know what constitutes a well-developed website and use that knowledge to equip your website for lead conversion.
2. Create effective landing pages
Lead generation and conversion rely heavily upon effective and self-driving landing pages. While there are some landing pages built for informational purposes yet, after your visitors consume your content, your next goal should be nothing less than to get them to convert. You want your visitors to make a purchasing decision right there and then.
A striking landing page contains conversion-focused elements and is fully optimized for a better user experience. Listed below are a few pointers to increase website conversion:
· Get rid of stagnant factors that don’t help turn web traffic into leads.
· Define your service and how it can be helpful to potential customers.
· Set proper expectations on what happens after visitors “click.”
· Ensure it’s clear for visitors where they should click.
· But don’t overdo it and minimize the clicking. Two to three clicks should be enough to get them where they need from your homepage.
3. Provide immediate value
As you’re well on your way to maximizing your website for lead conversion and succeeding at inbound sales, you must commit to delivering your promise without further ado. To usher your leads further down the sales funnel, the things you promised, such as a free consultation, free ebook download, special discounts, etc., need to be delivered and help your clients reach their personal goals. Although you will still have their email addresses after a disappointing download, they will more likely unsubscribe or mark your email as spam. One can’t expect business growth by not delivering on their promises.
4. Organize and track your leads
At this point, if you have done everything right, including optimizing your website for lead conversion, the sales should start coming in. But don’t forget that the key to nurturing your leads successfully is compiling their information in one easy-to-use CRM. Knowing where your leads are currently in the sales funnel by one glance can help identify the previous steps that need adjustment to generate even more leads and sales conversion.
Key takeaways: your website as a lead conversion tool.
Your website is much more than a digital business card: it is a primary tool for lead generation and conversion. But gearing your website into becoming a lead-converting machine is not as complex as rocket science. You only need to take note of a few things such as making your website attractive but not overdoing it, effective landing pages, providing immediate value, maximizing digital marketing initiatives, using CRM to track leads, etc. In terms of converting leads into clients through your website, the best way to do so is to analyze everything from content structure, technical elements, social media presence, domain and page authority, keyword density, and much more.
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